LAURENCE NEVILLE LIMITED
+44 (0) 7939 456 067
Financial copywriting, thought leadership and marketing content
Illuminating content
that delivers results for wholesale, commercial and investment banks, fund managers, consultancies and corporates
"Laurence is my go-to for writing services. His interview style when initially drafting a piece really helps to frame and capture the context and substance of our content. He is always timely to deliver his projects and his drafts require little editing.
"I can rely on Laurence for assistance with high profile projects that are client and market facing. I consider Laurence to be a strong partner and an asset to my team and recommend him highly for his elevated level of professionalism, understanding of our complex business, and sense of urgency."
– Top 3 global transaction and trade bank
Why work with me?
I'm a financial copywriter with unique skills and experience that will bring your editorial and marketing content to life.
Over two decades, I've written about almost every aspect of the financial world for global and regional banks, corporates and some of the world's leading financial publications. I understand exactly what I'm writing about and have the know-how to select and weight material to best effect. As a result, I produce sparky, authoritative and high quality content quickly, with minimal guidance, and develop distinctive content strategies that encompass a wide range of original and curated material.
My long track record of working with legal and compliance departments means I know what will get signed off: most of my content is approved by marketing, the business and compliance on the first draft, saving you time and effort.
Commitment
and focus
I’m dedicated to helping you fulfil your marketing objectives using proven editorial skills, careful attention to detail and commercial prowess. Persuasion is about more than raw facts and figures: my goal is to establish a connection with your audience, build it into a relationship and help you deliver on your promise.
My writing style is adaptable but my content is always focused and succinct: I create inspiring marketing brochures, definitive white papers, innovative websites and comprehensive strategic content strategies.
My journalism expertise enables me to tailor content to your in-house style or that of any online or print outlet. I can also write snappy Twitter and LinkedIn trailers to promote thought leadership content. And I always write with your search engine optimisation (SEO) objectives in mind.
Clarity and
Credibility
I communicate complex financial material clearly, drawing on a broad and deep understanding of finance, markets, business, macroeconomics and geopolitics. I give your content the depth and context it requires and help your clients get straight to the story without having to wade through jargon or clichés.
Your story – about transaction banking, equity trading, or any other financial subject – is presented in a balanced way using straightforward and natural language. As a result, it’s valuable to your internal or external audience, enhances your thought leadership credentials and achieves the marketing outcome you want.
A Professional and flexible approach
I’m sensitive when dealing with time-pressured senior executives and prepare thoroughly: I can even provide talking points for interviewees. Turnaround of your material is swift, without compromising quality.
My cost structure varies from one-off articles to regular content generation. There are also options for 24-hour or weekend turnaround when your content is especially time sensitive. Whatever model you choose, all timelines and costs are clearly communicated upfront: there are no unpleasant surprises.
I aim to exceed your expectations so that you come back for more and we build a relationship that delivers benefits for both of us. This approach means that many of the institutions I work with have been clients for over a decade.
What I create
My knowledge covers dozens of subjects across finance and business and I can create intelligent content in countless different forms, from a single case study to an entire website.
I also develop, plan and manage editorial calendars that encompass written content, video and infographics and involve multiple internal and external contributors. These packages are designed to be closely aligned with your marketing and commercial goals to optimise the benefits of your content strategy.
If you have a large project, I can commission and manage third-party content and resources, including sourcing additional copywriters with experience at leading financial publications.
Subject
expertise
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Transaction banking
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Cash management
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Trade finance
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Investor services
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Custody
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Investor relations
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FX
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Cyber security
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Sustainability/ESG
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Fund management
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Debt capital markets
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Equity capital markets
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Equity markets
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M&A
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Private banking
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Commodities
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Alternative assets
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Regulatory change
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Compliance
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Macroeconomics and geopolitics
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Sector and company-focused content, ranging from tech to energy
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Fintech and market technology, including APIs, AI, Big Data and Blockchain
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Specialist regional insight of the UK, Europe, CEE, the US, Latin America, Africa and Asia
content
options
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Content development and editorial
calendar planning -
White papers
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Case studies
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Thought leadership
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Advertorials
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Ghost-written blogs
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Briefing notes
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Client/investor/internal letters
and invitations -
Brochures
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Product slipsheets
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Newsletters/magazines
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Websites
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Speeches
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Video scripts (including presenting
and interviewing) -
Podcast scripts (including presenting
and interviewing) -
Face-to-face and virtual roundtable
chairing and editing -
Event write-ups and summaries
-
Social media posts and promotional
trailers for content
My background
You can rely on my knowledge and experience, gained during a 20-year career in London, Hong Kong and New York.
During that time I have been a reporter, editor and publisher (the latter role providing valuable insights into the commercial imperatives that drive content planning and decision making). Over the past 15 years, I have provided editorial copywriting, marketing content and consultancy to global financial institutions, consultancies and corporates.
A trusted partner with a proven track record
My clients include many of the world's largest banks, including global market leaders in transaction banking, capital markets, depositary receipts and emerging markets, as well as many of the most important regional banks in Europe and Asia. I also work for some of the world's best known consultancies and corporates, ranging from global law practices to stock exchanges.
My editorial work has appeared in Euromoney, FinanceAsia, the Financial Times, Global Finance and many other publications.
Laurence Neville, copywriter and director of Laurence Neville Limited
Complete
flexibility
I live in the UK but the banks and companies I work with are based in Amsterdam, Frankfurt, Hong Kong, Singapore, New York and around the world. I am always happy to travel to meet clients’ needs or arrange my schedule to fit your availability and timezone.
This website shows just a fraction of my subject knowledge and the ways I can help you to deliver your message. To learn more, and receive samples of the content I produce, please call or email.
Get in touch for more information or a quote
Laurence Neville Limited
Cleeve Cottage
Commercial Road
Chalford Hill
Gloucestershire, GL6 8QF, UK
Telephone: +44 (0) 7939 456 067
Email: laurence@laurenceneville.com
Laurence Neville Limited, Company Registered company no. 06414331
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